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Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540307672 | Date : 2006-01-09

Description :

PDF-ad523 | The series of annual Asian Computing Science Conferences (ASIAN) was ini- ated in 1995 by AIT, INRIA and UNU/IIST to provide a forum for researchers in computer science from the Asian region and to promote interaction with – searchers from other regions. The ?rst nine conferences were held respectively in Bangkok, Singapore, Katmandu, Manila, Phuket, Penang, Hanoi, Mumb… Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science)


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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight PDF




by Colin Strong : Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

ISBN : #0749472111 | Date : 2015-03-28

Description :

PDF-d1b32 | Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help… Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight


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Financial Cryptography International Conference February PDF 19896cd7e

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Financial Cryptography: 8th International Conference, FC 2004, Key West, FL, USA, February 9-12, 2004. Revised Papers (Lecture Notes in Computer Science) PDF




: Financial Cryptography: 8th International Conference, FC 2004, Key West, FL, USA, February 9-12, 2004. Revised Papers (Lecture Notes in Computer Science)

ISBN : #3540224203 | Date : 2004-08-17

Description :

PDF-47a29 | The8thAnnualFinancialCryptographyConferencewasheldduring9-12Feb- ary 2004 in Key West, Florida, USA. The conference was organized by the – ternational Financial Cryptography Association (IFCA). The program committee, which comprised 25 members, reviewed 78 subm- sions, of which only 17 were accepted for presentation at the conference. This year’s conference di?ered some… Financial Cryptography: 8th International Conference, FC 2004, Key West, FL, USA, February 9-12, 2004. Revised Papers (Lecture Notes in Computer Science)


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Product Managers ToolkitAE Methodologies Professionals PDF 4ce902813

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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF




by Gabriel Steinhardt : The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)

ISBN : #3319499971 | Date : 2017-05-16

Description :

PDF-60c43 | This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and imple… The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)


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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

Description :

PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF




by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding PDF




by T. Moilanen : How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

ISBN : #0230220924 | Date : 2008-12-15

Description :

PDF-88563 | Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand…. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding


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Emotionale Markenbindung Sozialen Netzwerken Interaktionen PDF 43c66ab2a

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Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition) PDF




by Stephen K. Schuster : Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition)

ISBN : #3658122404 | Date : 2015-12-23

Description :

PDF-d8f22 | Stephen K. Schuster beweist, dass sowohl die funktionale als auch die hedonistische Interaktion zwischen Kunde und Marke in sozialen Netzwerken einen signifikant positiven Effekt auf die emotionale Markenbindung besitzt. Weiterhin bestätigen seine Forschungsergebnisse die Hypothese, dass die Interaktionshäufigkeit die emotionale Markenbindung im zeitlichen Verlauf positiv beeinflusst. Mit dieser… Emotionale Markenbindung in sozialen Netzwerken: Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook (German Edition)


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Marketing Challenges Turbulent Business Environment PDF 6e1367c54

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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science) PDF




: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

Description :

PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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Luxury Strategy Action J Hoffmann PDF 1f6966687

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Luxury Strategy in Action PDF




: Luxury Strategy in Action

ISBN : #0230354548 | Date : 2011-12-02

Description :

PDF-7c127 | Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century…. Luxury Strategy in Action


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