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by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

Description :

PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) PDF




by E. Schlie : Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)

ISBN : #0230308171 | Date : 2011-10-12

Description :

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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition PDF




by Thincr LLC : Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition

ISBN : #098869560X | Date : 2013-09-25

Description :

PDF-09d56 | No need to spend thousand dollars in PPC workshops while being unable to “replay” all the content for reference after you go home. This 342-page content-rich search marketing strategic guide provides cognitive and experiment-based PPC campaign techniques that will never expire due to interface change and is able to save you a significant amount of SEM campaign management cost. The tips from this … Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition


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Social Media Marketing: 21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business (Social Media For Business, Branding, Marketing Strategy) PDF




by Entrepreneur Publishing : Social Media Marketing: 21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business (Social Media For Business, Branding, Marketing Strategy)

ISBN : #1512119512 | Date : 2015-04-24

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PDF-a8263 | Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an audi… Social Media Marketing: 21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business (Social Media For Business, Branding, Marketing Strategy)


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[Pub.32YCt] Social Media Marketing: 21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business (Social Media For Business, Branding, Marketing Strategy) PDF | by Entrepreneur Publishing


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Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability PDF




: Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability

ISBN : #1137405651 | Date : 2015-11-30

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PDF-e5046 | Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided … Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability


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Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

Description :

PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Internet Marketing Strategy Implementation Practice PDF 0a87a43a2

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Internet Marketing: Strategy, Implementation and Practice PDF




by Dave Chaffey : Internet Marketing: Strategy, Implementation and Practice

ISBN : #0273643096 | Date : 2000-08

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PDF-c619a | Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in dif… Internet Marketing: Strategy, Implementation and Practice


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Internet Marketing: Strategy, Implementation and Practice by by Dave Chaffey

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Internet Marketplaces: The Law of Auctions and Exchanges Online PDF




by Christina Ramberg : Internet Marketplaces: The Law of Auctions and Exchanges Online

ISBN : #019925429X | Date : 2003-06-19

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PDF-e2d7f | Internet Marketplaces explains and analyses the legal questions and challenges posed by the increased use of online auctions and exchanges for business transactions. Rather than focusing on internet businesses as a whole, the author studies the rules related to closed internet marketplaces where commercial dealings are carried out. The book provides a detailed analysis of the new business models t… Internet Marketplaces: The Law of Auctions and Exchanges Online


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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF




by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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[Pub.28fjf] Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF | by Venkatesh Shankar


Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) by by Venkatesh Shankar

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Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond PDF




by Paco Underhill : Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

ISBN : #1416595244 | Date : 2008-12-30

Description :

PDF-8ca63 | Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.This enlightening edition includes new … Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond


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Innovation Navigation Idea Reality Days PDF 13449450c

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Innovation Navigation: How To Get From Idea To Reality In 90 Days PDF




by Kurt Baumberger : Innovation Navigation: How To Get From Idea To Reality In 90 Days

ISBN : #0990896412 | Date : 2014-11-24

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PDF-204ee | Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, mar… Innovation Navigation: How To Get From Idea To Reality In 90 Days


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Product Planning Essentials PDF




by Kenneth B. Kahn : Product Planning Essentials

ISBN : #0761919996 | Date : 2000-09-27

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PDF-34227 | Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy,… Product Planning Essentials


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by Torsten Eymann : Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)

ISBN : #3642628842 | Date : 2012-11-22

Description :

PDF-6829d | Der Einsatz von Software-Agenten zur Koordination wirtschaftlicher Prozesse und auf elektronischen Marktplatzen ist Kernthema dieses Buches. Dabei werden Potenziale und Chancen, Anwendungen und Prototypen, aber auch Herausforderungen, Grenzen und Risiken der Agententechnologie fur den Einsatz aufgezeigt. Theoretische Grundlagen und Beispiele aus Projekten und deren Konzepte dienen als Basis fur di… Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)


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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) PDF




: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

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PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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ISBN : #1137398132 | Date : 2014-04-24

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PDF-223fa | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia…. Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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